Latest Social Media Platforms for Business 2020
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In 2020, there will be above 2.77 billion people using social media. By 2021, there will be more than 3 billion people will be using social media.
Some of these platforms could even help you build valuable connections in your areas of interest. Trending social media apps like Instagram and Snapchat have undoubtedly gained immense popularity and are dominating the social media via mobile devices.
70% of business-to-consumer marketers have acquired customers through Facebook. 93% of Pinterest users use the platform to plan or make purchases.
No matter to which social media sites you decide to invest in, you have a high chance of reaching customers through social media platforms.
1. Facebook
Studies says 70% of business-to-consumer marketers have acquired customers through Facebook. With 2.41 billion daily active users, Facebook is the most widely used social platform. Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook creates a notable difference in reaching your goals.
2. Instagram
Instagram comes very close behind Facebook, it is also owned by the same person who owns Facebook, and has 500 million daily active users. It has access to the same extensive user base and Advertising platforms just like the Facebook Messenger app does. On Instagram, you can grow your followers organically and therefore can grow the reach of your profile and posts organically as well.
3. Pinterest
Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they've purchased something because of Pinterest. Food marketing on line recipes, lifestyle how-to articles, wedding inspiration, and outfit ideas are some of the top searches on Pinterest. This gives businesses a chance to strategically plan their content without having to use extra advertising.
4. LinkedIn
LinkedIn has 303 million monthly active users, most all of which are in the working world or close to it. Because LinkedIn is considered to be a Social Media platform for business, people often include more accurate information about their employers, job positions, work email addresses and more than they do on other social media platforms that are utilized more for personal use.
5. TikTok
TikTok is a new social media platform that was launched last 2018. It's an app that allows its users to create their own 15 second video clip and share them. Now it has 1.2 billion users worldwide with 500 million monthly active users. However, although it has so much potential to capture the attention of people, it still has a long way to go when it comes to advertising. The only way for marketers to use this platform for advertising is through influencers.
6. Yelp
Yelp has 178 million monthly visitors, and those visitors include people who want word-of-mouth confirmation of whether your business provides a positive or negative experience. By help of this app you can build an organic sense of transparency and trust between your business and your consumers, and this can play a huge part in growing and retaining your customer base.
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Search Engine Optimization or SEO is that the practice of accelerating organic traffic on the program Results Page (SERP). it's also referred to as organic search or listings. If you would like to rank favorite for all the keywords, you would like to use SEO to extend your rank.
Suppose you started a blog for frozen dessert recipes, but your website doesn't rank high within the organic search results. There are several reasons why this will happen:
To rank high on the SERP, you would like to know how search engines work. during this article, you'll study how Google ranks websites, the various sorts of SEO, and various SEO techniques you'll use to enhance your ranking.
Before we continue this 'What is SEO?' article, it's worth addressing something many of us get confused - the difference between SEO vs SEM. Both are critical components of any successful digital marketing campaign, and SEO is really a subset of SEM. the most difference, which we enter far more detail here, is that SEM employs paid program advertising to focus on specific demographics.
Digital Marketing Trends
Websites are ranked based upon the competition between your sites and other sites for a specific keyword. the online pages which follow the simplest practices outrank every other website within the competition and rank on top for those keywords.
Search engines like Google follow three basic steps to rank an internet site . They are:
There are tons of things that enter ranking - relevancy being a critical aspect. for instance , if you type Simplilearn, the online pages for Simplilearn shows up organically because they're relevant thereto keyword. However, you furthermore may got to confirm that the page load time is fast for the end-user. Google also takes under consideration other factors like how long someone stays on an internet site and therefore the bounce rate (leaving the location after viewing just one page).
Language and site also play an important role in ranking. for instance , if you search in India, the results are getting to vary than the leads to the us . this is often because Google has different bots crawling different pages at different times which Google's index is being updated continuously. However, it isn't syncing in real-time.
To elaborate, if you search "cafes" while in San Francisco you are going to ascertain different results. Now if you look for "cafes" while in Mumbai you are going to ascertain different results.
To sum it up, the foremost important factors for Google ranking are relevancy, user experience, language, and site .
If you would like to rank for a specific keyword on Google, you would like to use SEO. There are two strategies for this:
On-page SEO
On-page SEO is that the process of optimizing website elements. once you do that , there are certain factors that you simply got to take under consideration . of these elements are something that you simply can control as an end-user.
Off-page SEO
Off-page SEO is another process of improving your rank on the program results page. It also helps to strengthen the credibility of your website and build a way of domain authority and trustworthiness. Other benefits of off-page SEO are a rise in traffic, page rank, and brand awareness.
Link Building
Off-page SEO is usually related to link building. Link building is that the process of acquiring hyperlinks from other websites to your site. this is often also referred to as external link building. The key to link building is usually content. From an on-page SEO perspective, having quality content allows you to optimize it for relevant keywords and rank. From an off-page SEO strategy, having high-quality content enables other sites to link back to your site.